The Villars chocolate company of Fribourg, Switzerland, commissioned Cardinaux to create two posters in 1905, very early in this artist’s career. THE FOX AND THE CROW was inspired by an Aesop fable in which a crow, having found a piece of cheese, settles on a tee branch to enjoy it. A greedy fox, witnessing this, flatters the crow’s beauty and wonders aloud whether her voice could match her physical beauty. When the crow opens her mouth to caw, the cheese drops to the waiting fox.
Here Cardinaux depicts the crow and companions holding VILLARS chocolate and they do not seem to be falling for the fox’s flattery.
This is an early and rare example of this important Swiss poster artist’s work.