In the history of poster design, the posters of the Beggarstaff Brothers are consistently offered as masterpieces of the genre. Many, if not most, of the Beggarstaff designs were rejected by their intended clients. And, such was the case with Razzia’s PASTA poster. The French pasta company for whom it was intended wasn’t interested. Too bad for them. An irritated Razzia published the poster himself and it has become one of the most desired poster images available today. See Ross: RAZZIA: 25 YEARS OF POSTER ART, page 131.