It is difficult to realize today the devastating impact WW II had on post war civilian life in Europe. This poster presents the early 1950’s refrigerator almost as a novelty item.
From Wikipedia.org: According to the 1946 French census, 31% of urban households had no water or electricity. In rural areas that figure increased to 80%.
From today’s perspective it is difficult to realize that by 1954 only 7.5% of French homes owned a refrigerator. By 1959 that figure increased to 20.5% and to 72.5% by 1968.
Here a smaller footprint with larger capacity and added safety features make this new refrigerator from Philips a “must have.” France’s greatest poster artist of his day, Bernard Villemot, uses his clever artistry to promote this mid-century modern appliance.
Printer: COURBET, Paris.