It is difficult to realize today the devastating impact WW II had on post war civilian life in Europe. This poster presents the early 1950’s refrigerator almost as a novelty item.
From Wikipedia,org: According to the 1946 French census, 31% of urban households had no water or electricity. In rural areas that figure increased to 80%.
From today’s perspective it is difficult to realize that by 1954 only 7.5% of French homes owned a refrigerator. By 1959 that figure increased to 20.5% and to 72.5% by 1968.
The choice is yours says a smiling mid-century woman. Here are the early days of Philips’ modern refrigeration. The poster image is enlivened by artist Fix-Masseau’s brilliant use of bright colors popping out to accent the new refrigerators.